The packshot is the essence of each commercial. It’s what the client really pays for – he wants to see his product in all its beauty. So how do you make a car look cool at night? In an open space? Here is how I did it.
Shooting car interiors always pose their very own challenges – especially when the car is moving. So how do you get exposure without blowing out the windows? What about reflections? And how do you make it all look natural? Here is how I did it.